Mark Hope

Prepare for the Worst

How Does “Chance Favors the Prepared Mind” Conquer Destiny by Being Ready for Anything?

By Mark Hope / May 23, 2022 / 0 Comments

If you are unaware of things that influence a situation or an event, you are very unlikely to be able to identify any opportunity or learn anything significantly new.

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Military Planning

How Can Business Wargaming Overcome New Risk and Apprehension Right Now?

By Mark Hope / May 23, 2022 / 0 Comments

Business wargaming is a process used to simulate competitive situations. It can be used to plan strategy, test business models, and make decisions.

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Marketing Budget

What Marketing Budget Should My Business Adopt to Make Us More Competitive?

By Mark Hope / May 6, 2022 / 0 Comments

As a business owner, you may be wondering if you should adopt a marketing budget. After all, marketing can be expensive, and you may feel like you can save money by avoiding it altogether. However, marketing is essential to making your business more competitive. By investing in marketing, you can reach new customers, increase brand awareness, and boost sales.

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Guerrilla Marketing

Why Guerrilla Marketing Won’t Win Every Competitive Battle for You

By Mark Hope / May 3, 2022 / 0 Comments

The term guerrilla marketing is a reference to the tactics used by guerrillas in wartime, who use surprise attacks on the enemy and sabotage. The methods of guerrilla marketing are similar: we often employ them for low cost and high profit.

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Customer Loyalty Research

How Loyalty Research Can Actually Boost Your Business Results

By Mark Hope / April 30, 2022 / 0 Comments

Loyal customers are ideal for all businesses. They are more likely to buy more than one product, make positive reviews, recommend us to others, and be more willing to pay a higher price for our products.

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Growth Marketing Agency

A Growth Marketing Agency – Why You Need One to Grow Your Business

By Mark Hope / April 21, 2022 / 0 Comments

There are many benefits to working with a growth marketing agency. One of the most important benefits is that they have the experience and expertise necessary to help your businesses grow. They know how to reach the right audience and how to get that audience interested in your offer.

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Salesforce Tower

Salesforce CRM Pricing

By Mark Hope / April 7, 2022 / 0 Comments

Salesforce is the most widely used of the CRM platforms available. It provides businesses, large and small, with incredible software that can be easily customized to adapt to the way you do business.

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Competitive Intelligence

Competitive Intelligence: How to Use It to Grow Your Business

By Mark Hope / April 4, 2022 / 0 Comments

Businesses of all sizes can benefit from competitive intelligence. This is a process that allows you to gather information about your competitors and use it to improve your own business.

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The Art of War for Business

How to Use The Art of War in Your Business: Strategies for Success

By Mark Hope / March 31, 2022 / 0 Comments

Use The Art of War in your business. Learn everything about the strategies and tactics that can give you an edge over your competitors.

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Data Science for Small Business

7 Data Science Applications and 6 Data Science Tools to Drive Your Data Journey

By Mark Hope / March 23, 2022 / 0 Comments

Data science has developed and produced a variety of new applications that provide better insight and value to small businesses. Data science applications, methodologies, tools, and technologies can give organizations the ability to extract valuable information from increasing amounts of highly variable data.

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Data Science for Small Business

Data Science for Small Business

By Mark Hope / March 22, 2022 / 0 Comments

Data science is a powerful tool that can help small businesses grow and prosper. By using data analytics, small businesses can gain insights into their customers, their products, and their operations. This information can help them make better decisions about how to run their business.

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Illuminating the Path

It’s Not What You Don’t Know… Insight is Key

By Mark Hope / February 10, 2022 / 0 Comments

It’s what you know that just isn’t true. Mark Twain said it in a more elegant way: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”

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CPQ Software

CPQ Software – What Is It – Why Do I Need It to Grow Sales?

By Mark Hope / February 9, 2022 / 0 Comments

Sales reps spend 66% of their time on tasks such as data entry and writing proposals. You need your salespeople in the market actually selling. CPQ software will help you reduce time spent on non-sales tasks and improve the efficiency of your sales team.

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Chess as a strategy game

What is a Business Wargame?

By Mark Hope / January 29, 2022 / 0 Comments

Do you ever find yourself in a situation where you’re not sure what to do next? If so, then business wargaming may be for you! Business wargaming is a strategy simulation tool that helps business owners make better decisions by allowing them to visualize different scenarios and their outcomes.

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Pricing Principles – The Ultimate Asymmetric Tool

By Mark Hope / December 29, 2021 / 0 Comments

To compete against larger competitors with more resources, you must find strategies, tools, tactics, and processes that will help you level the playing field. One of the least understood business concepts is pricing.

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Asymmetric Systems - Powering Asymmetric Marketing

Tying Marketing Frameworks Together to Create Sales Growth

By Mark Hope / December 13, 2021 / 0 Comments

It’s pretty confusing out in the marketing world. There are so many different marketing frameworks used to describe marketing systems and activities.

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9 Questions for Effective Marketing Campaigns

9 Questions That You Must Ask for Effective Marketing Campaigns

By Mark Hope / June 11, 2021 / 0 Comments

Creating compelling and effective marketing campaigns requires that you have the answers to nine fundamental questions.

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The Art of War

Use The Art of War to Grow Your Business

By Mark Hope / June 7, 2021 / 0 Comments

In business, we are always seeking guidance and direction. The complex nature of business leads us to look for frameworks and philosophies that will inform our decision-making.

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The Purchase Path

The Purchase Path – A Critical Marketing Framework

By Mark Hope / May 24, 2021 / 0 Comments

The Purchase Path is a critical marketing framework for understanding the journey that your customer is taking to find your products and services.

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Army Ranger School Sign

What Army Ranger School Taught Me About Stress

By Mark Hope / May 17, 2021 / 2 Comments

The Army’s Ranger School is one of the toughest experiences for a soldier. And, one of its core objectives is to create stress.

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