Asymmetric Insights

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Overcome Asymmetric Odds

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Asymmetric Insights

Every business endeavor of consequence should be built on a foundation of insights. Our team can help you gather deep, meaningful, and impactful insights using a wide range of research, investigative, and technology tools.

Build an Asymmetric Business

Business isn't fair. You have competitors with many more resources at their disposal - how do you compete?

We believe that one of the most effective and affordable tools in the asymmetric toolbox is an impactful insight that is not shared equally by your competition.

We have developed a range of insights tools, including loyalty research, complex pricing research, revenue growth management systems, and other tools that are unique and capable of immediate implementation.


Loyalty Research

Loyal customers are five times as likely to repurchase, five times as likely to forgive, four times as likely to refer, and seven times as likely to try a new offering.

What is customer loyalty? It is not just about purchasing behavior. It is a deeply held commitment to re-buy or re-patronize a preferred product consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing.

It addresses the nexus of attitude and behavior.  Use these insights to build a more robust business.

The Quantitative Market Research Process

Market Research

Qualitative and quantitative insights into opinion, attitude, and perception are achieved through the employment of a range of different types of qualitative research.

As a growth agency, Asymmetric addresses these questions using:

  • Focus Groups
  • Concept Testing
  • Surveys
  • Interviews
  • Pricing Research
  • Brand/Price Tradeoff
  • Tracking Studies

Know your market, your consumer, and your competitors before you make consequential decisions.

Eye-Tracking Insights

Eye-tracking is a technology that allows you to understand what a person is really looking at while watching advertising, viewing design layouts, browsing a website, or looking at a shelf-set.  It is the most objective method to measure a consumer's attention.  Insights from this research can be invaluable to your business.

With eye-tracking  you can easily test:

    • Videos
    • Websites
    • Images (print ads, banners, etc.)
    • Packages or product concepts
    • Product shelf placement

Our survey engine utilizes eye-tracking and other neuromarketing technologies to allow you to cross-analyze consumers' explicit responses with their non-conscious reactions to give you the most reliable insights.

Eye Tracking Shelf Set Screenshot
Eye Tracking Camera
Eye Tracking Equipment
Competitive Intelligence - Asymmetric Insights

Competitive Intelligence

A systematic collection and analysis of information from multiple sources to generate insights that provide a company with an asymmetric advantage over its competition.

It is a process that involves a deep understanding of the competition, the market, the regulatory environment, and other elements that play a role in the business ecosystem.

Asymmetric uses a wide array of competitive analysis frameworks, wargaming, and strategy formulation workshops to build robust plans.

The company is licensed as a private detective agency and the investigative and due diligence team are experienced in drilling down to the most granular level of detail in order to ensure that all relevant aspects of the competitive situation are understood.


Contact us to learn more about how Asymmetric Strategy can help you effectively and efficiently grow your business.

Some of Our Amazing Clients


Who is Asymmetric?

Our team is comprised of entrepreneurs, military and business leaders, and seasoned creative executives. Our founder, Mark Hope, is an experienced business executive that has founded and led several companies.

Mark’s career began in the US Army where he was a Special Operations Officer serving in a variety of roles with elite units and has evolved across companies large and small in a wide range of industry sectors.

Asymmetric has worked with clients ranging from Fortune 500 companies to early-stage startups. We work with companies all over the globe that sell products as well as services.


Contact us to learn more about how Asymmetric Strategy can help you effectively and efficiently grow your business.


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