Small Business

Marketing Budget

What Marketing Budget Should My Business Adopt to Make Us More Competitive?

By Mark Hope / May 6, 2022 / 0 Comments

As a business owner, you may be wondering if you should adopt a marketing budget. After all, marketing can be expensive, and you may feel like you can save money by avoiding it altogether. However, marketing is essential to making your business more competitive. By investing in marketing, you can reach new customers, increase brand awareness, and boost sales.

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Asymmetric Systems - Powering Asymmetric Marketing

Tying Marketing Frameworks Together to Create Sales Growth

By Mark Hope / December 13, 2021 / 0 Comments

It’s pretty confusing out in the marketing world. There are so many different marketing frameworks used to describe marketing systems and activities.

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9 Questions for Effective Marketing Campaigns

9 Questions That You Must Ask for Effective Marketing Campaigns

By Mark Hope / June 11, 2021 / 0 Comments

Creating compelling and effective marketing campaigns requires that you have the answers to nine fundamental questions.

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The Art of War

Use The Art of War to Grow Your Business

By Mark Hope / June 7, 2021 / 0 Comments

In business, we are always seeking guidance and direction. The complex nature of business leads us to look for frameworks and philosophies that will inform our decision-making.

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The Purchase Path

The Purchase Path – A Critical Marketing Framework

By Mark Hope / May 24, 2021 / 0 Comments

The Purchase Path is a critical marketing framework for understanding the journey that your customer is taking to find your products and services.

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David vs Goliath

Asymmetric Marketing for Small Business

By Mark Hope / May 7, 2021 / 0 Comments

Asymmetric Marketing is Guerrilla Marketing for the 21st-Century. It provides small businesses with an edge.

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Asymmetric - Marketing for Small Business

Marketing Your Small Business – Focus to Win

By Mark Hope / May 4, 2021 / 0 Comments

When marketing your small business, it is imperative that marketing efforts focus on things that matter.

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A Ferrari Engine to Illustrate The Asymmetric Marketing Engine

The Asymmetric Marketing Engine

By Mark Hope / May 6, 2020 / 0 Comments

This framework – the Asymmetric Marketing Engine, is a valuable tool for visualizing and understanding the marketing process.

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Small Business is the Heart and Soul of the Economy

Helpful Small Business Resources

By Mark Hope / March 30, 2020 / 0 Comments

There is a lot of talk about how the government is creating programs to help small businesses during this crisis. Here are a few resources that can help guide you through the challenge of finding assistance for your business.

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Work from Home

The (rapid) Move to Virtual Work

By Mark Hope / March 20, 2020 / 0 Comments

The transition to virtual work has been underway for more than a decade. Many people, gig workers, freelancers, creatives, etc., have worked remotely for years. But events during the pandemic forced many businesses to move employees to virtual office settings.

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Technology Gives Business an Edge | Asymmetric

How Technology Can Give Small Businesses an Edge

By Mark Hope / March 4, 2019 / 0 Comments

Technology has a surprisingly long history of leveling the playing field between established corporations and their newer, smaller competitors.

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Small Business Financing | Asymmetric Marketing

5 Trends in Small Business Financing

By Mark Hope / March 3, 2019 / 0 Comments

One of the biggest challenges that small business owners have faced throughout history is simply generating enough capital to start or expand their business.

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Employee Benefits | Asymmetric Marketing

Creative Benefits for Your Small Business

By Mark Hope / March 1, 2019 / 0 Comments

A lot of ink has been spilled in an effort to explain the mindset of the millennial generation, and they often get a bad rap for being a little needy or feeling entitled to accolades they didn’t earn.

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Blockchain | Asymmetric Systems

Can your business take advantage of Bitcoin?

By Mark Hope / March 1, 2019 / 0 Comments

Bitcoin and the underlying blockchain technology has been invented almost a decade ago. It solved many long standing problems all at once:

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Local Marketing | Asymmetric Marketing

Local Advertising Can Give You a Boost

By Mark Hope / February 7, 2019 / 0 Comments

When it comes to getting your business’s message out to the world through advertising, competing with much larger businesses can be the greatest hurdle. These big brands often have significant advantages

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