As a business owner, you may be wondering if you should adopt a marketing budget. After all, marketing can be expensive, and you may feel like you can save money by avoiding it altogether. However, marketing is essential to making your business more competitive. By investing in marketing, you can reach new customers, increase brand awareness, and boost sales.
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It’s pretty confusing out in the marketing world. There are so many different marketing frameworks used to describe marketing systems and activities.
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Creating compelling and effective marketing campaigns requires that you have the answers to nine fundamental questions.
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In business, we are always seeking guidance and direction. The complex nature of business leads us to look for frameworks and philosophies that will inform our decision-making.
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The Purchase Path is a critical marketing framework for understanding the journey that your customer is taking to find your products and services.
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Asymmetric Marketing is Guerrilla Marketing for the 21st-Century. It provides small businesses with an edge.
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When marketing your small business, it is imperative that marketing efforts focus on things that matter.
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This framework – the Asymmetric Marketing Engine, is a valuable tool for visualizing and understanding the marketing process.
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There is a lot of talk about how the government is creating programs to help small businesses during this crisis. Here are a few resources that can help guide you through the challenge of finding assistance for your business.
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The transition to virtual work has been underway for more than a decade. Many people, gig workers, freelancers, creatives, etc., have worked remotely for years. But events during the pandemic forced many businesses to move employees to virtual office settings.
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Technology has a surprisingly long history of leveling the playing field between established corporations and their newer, smaller competitors.
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One of the biggest challenges that small business owners have faced throughout history is simply generating enough capital to start or expand their business.
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A lot of ink has been spilled in an effort to explain the mindset of the millennial generation, and they often get a bad rap for being a little needy or feeling entitled to accolades they didn’t earn.
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Bitcoin and the underlying blockchain technology has been invented almost a decade ago. It solved many long standing problems all at once:
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When it comes to getting your business’s message out to the world through advertising, competing with much larger businesses can be the greatest hurdle. These big brands often have significant advantages
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