Asymmetric Strategy Agency

Win the uneven battle for market share & profitability with unique strategies, tools, and processes that will give you an asymmetric advantage over your competition.

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Overcome Asymmetric Odds

Asymmetric Strategy

We formulate strategies that win. We have a demonstrated track record of developing customized business war games, strategy formulations, and strategy frameworks that yield compelling results.

What We Do


Strategy Development

Unique strategy development processes and tools to ensure you have a clear mission and objectives.



Research on brands, products, competitors, concepts, messaging and other key insights.


Business War Games

A specialized process for adapting military strategy, tools, models and planning to a business situation to gain a deep and comprehensive understanding.


Due Diligence & Litigation Support

Investment due diligence, financial investigations, investigatory law services and competitive research.


Contact us to learn more about how Asymmetric Strategy can help you effectively and efficiently grow your business.

Strategy Formulation

General Dwight Eisenhower, Supreme Allied Commander for the allied invasion of France on D-Day, said: "Luck is where preparation meets opportunity."

Businesses need to develop strategic plans that will inform decisions regarding marketing and operational tactics.

We organize, lead, and manage strategy formulation sessions and wargaming exercises that ensure that all aspects of a strategy are fully considered.  These exercises are key to identifying unexpected outcomes and unintended consequences of any strategic initiative.

Asymmetric's strategy development process includes concepts, principles, tools, frameworks, and processes that will help your business create effective and efficient strategic plans that will help you win in the marketplace.

General Dwight Eisenhower

What is Business Wargaming?

A business wargame is a process for adapting military strategy, tools, models, and planning to a business situation.

Asymmetric wargames are executed to gain a deep and comprehensive understanding of the competitive landscape.  It is executed through role-playing situations where some participants represent the client company's brands or products and the other teams represent key competitors. Often one additional team represents the market, the regulatory backdrop, and other "uncontrollable" factors.

Business wargames yield three primary benefits:

Training and practical exercises in the application of military strategy, the "Art of War," to business scenarios.

A deep and robust insight into the strengths, weaknesses, and likely courses of action for key competitors.

The foundation for the development of a comprehensive competitive strategy and viable contingency plans.

Asymmetric Marketing - Winning the Uneven Fight

Who is Asymmetric?

The Experienced Leader in Competitive, Market and Customer Intelligence" "Asymmetric was founded in 2006 with a mission to take the lessons we have learned through military, sales, and marketing roles in companies both large and small, and successful entrepreneurial experiences to help our clients be competitive.

We are a strategy agency made up of experienced entrepreneurs, military, and business leaders that have direct experience in the markets we serve.

Our founder, Mark Hope, is a seasoned business executive that has founded and led several companies successfully. Mark’s career began in the US Army where he was a Special Operations Officer serving in a variety of roles with elite units and has evolved across companies large and small in a wide range of industry sectors.

Asymmetric has worked with clients ranging from Fortune 500 companies to early-stage startups. We work with companies all over the globe that sell products as well as services.

Our Approach

We apply both ancient and contemporary military strategy principles to a broad spectrum of business practices, needs, and problems to develop strategies to better enable companies to compete in the marketplace.

We use both tried and true systems and tools and cutting edge technology to provide insights to address our clients' needs.

Contact Us to Win the Uneven Battle

Why Asymmetric Strategy is Different?

Our executive team all have had direct experience accomplishing the very goals our clients wish to achieve. Because we have walked in your shoes, we are uniquely positioned to help you succeed.

Our diverse military and business experience allows us to provide our clients with a truly unique perspective.

Our training in the principles, strategies, and tactics of guerrilla warfare, unconventional warfare, low-intensity conflict, and counter-insurgency combined with our experience in leadership roles in companies both large and small as well as new and established enables us to envision business strategy in a new and beneficial way.

Our Partners

Some of Our Amazing Clients


Contact us to learn more about how Asymmetric can help you effectively and efficiently grow your business.


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